Safecar Brazil
Branding and Marketing Materials

When Safecar arrived in Brazil, we faced the challenge of creating a brand for an existing company in a new market. Our goal was to stay true to the existing language – including the logo and elements derived from the product (an aluminum box) – while also standing out and being memorable.

To achieve this, we conducted market research and chose colors that resonated with our audience and aligned with the field of vehicle theft prevention. We also used icons, images, and colors to quickly convey our message to our audience, who were unfamiliar with our product.

As part of our branding efforts, we built a website, landing pages, printable flyers, packaging, presentations, and social media posts. We also created emergency cards, newsletters, and reference materials to provide valuable information to our customers.

Through our branding efforts, we were able to successfully enter the Brazilian market and establish Safecar as a trusted name in vehicle theft prevention.