Villa Del Mar
Branding

We were tasked with creating a concept and branding for a holiday villa in Lefkada, Greece, that would capture its unique location by the sea.

The client had three key requirements:

1. The brand must feature the location (by the sea);
2. The essence (vacation villa), and the atmosphere (an exceptional and distinctive vacation experience). It also needed to convey the exclusive, prestigious, and private nature of the villa;
3. The target audience was defined as an international upper-middle-class group that values luxurious vacations and personalized service.

To meet these requirements, we came up with the name Villa Del Mar – Seafront Exclusive Vacation, a combination of Spanish and English that conveyed the exclusivity of the experience.

We chose royal colors such as Royal blue and gold for the branding, which added a touch of sophistication and elegance. The logo had several versions tailored for different applications. Overall, our branding solution successfully captured the essence of the villa and its unique location, and spoke to our target audience.